Fasting may be more important than just eating less

Dr. Longo founded the company L-Nutra based on these results and now sells the five-day FMD diet, called Prolon (for pro-longevity), which has become popular in Silicon Valley, where fasting diets have been trending.

Phil Libin, CEO of start-up Evernote, lost 80 pounds by fasting. Geoff Woo, CEO and co-founder of Nootrobox, told Business Insider his whole company fasts together 36 hours a week.

The benefits of the broader fasting concept known as “episodic” or “intermittent” fasting, has found fans in Hollywood, including Jimmy Kimmel and Benedict Cumberbatch.

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